Group G's Video

RAW Exhibits

The two RAW exhibits I saw were Groups K and A.

Group K had the beer can cemetery. I thought this was a very good idea. Most students here would do a double-take if they saw beer cans. I think it delivered the message properly to everyone that saw it. I wouldn't really change anything. The only thing the group had to do was talk to the people passing by, and they did.

Group A had the window display in the student center. I thought they did a good job, but I think most students just passed by the display, without taking a look at what it was about. When the group was there talking, it was a little better. To make it better, I would have made more than one display. Or just to a different location, so that they had more exposure.

I think that doing activities like our class has done, is a great idea to get the word out about RAW and Binge Drinking. Without it, I think the campus would not be nearly as knowledgeable about it.

3 Possible Test Questions

What are two major marketing trends?
a. managing and tasking
b. accountability and change in tasks
c. creativity and processing
d. encoding and maximizing

An iconoclastic name is?
a. caputuring the essence of the brand.
b. reconizable by words.
c. not reflecting the company's goods.
d. stating what the company does.

Labels must?
a. meet legal requirements.
b. be attractive to catch the consumer's attention.
c. use tactics to make the product a better buy.
d. all of the above.