Blog 8 - The Persuaders

I think that once Americans find a product or brand that they like, they tend to stick with that brand. This is mainly because of the average person's distaste for change. The idea of finding identity in joining a brand sort of signifies loyalty and acceptance with other Americans that also enjoy the same product. As for the common elements, I think that most strategies include reseraching the emotional attachment people have to certain products,and trying to figure out new ways to catch American's attention. I'm not sure how far the techniques of persuasion will go. I think that advertisers and marketers are going to try and think of ways to undermind and blindside consumers into something. However, I think that is already happening, with scams and such. In the end, advertisers will always think of new inovative ways to get their products noticed.

Four Test Questions

What are the three types of BRB Sales?
- Straight Re-Buy
- Modified Re-Buy
- New Task


With are three types of customers to study?
- Current compmay customers
- The competition's customers
- Potentional new customers

What is an advertising management program?
- It is the process of preparing and integrating a company's advertising efforts with the overall IMC message.

What are types of Advertising Appeals?
- Fear
- Humor
- Sex
- Music
- Rationality
- Emotions
- Scarcity