Mall Store

I visited the Gap in the University Mall. I never really find anything I like in that store, so I rarely visit it.
The store has really bright lighting, large displays of clothing, and hardly any decorations. The salespeople obviously weren't on commission; they stayed back by the cashiers and didn't come up to the front to welcome me to the store or offer to help me find anything. There were several areas that had items on sale. There wasn't a specific spot for sales only.
I suppose I would go back, if only to check out their sale items. I'm still not a huge fan of the store though.

Test 3 Questions

Chapter 8
True or False - A media stategy is the process of analyzing and choosing media for an advertising and promotions campaign. (TRUE)

Reach is:
a) the average number of times an individual is exposed to a particular ad
b) the number of people exposed to a media vehicle (correct)
c) a message of the impact or intensity of a media plan.

Chapter 9
True or False - CMA stands for cooperative marketing agreement. (FALSE) (it's merchandising)

A point-of-purchase ad is:
a) when the retailer pays the cost of shipping for a truckload of goods with a discounted price.
b) the final type of trade incentive.
c) the more common vendor support program
d) any form of a special display that advertises merchandise. (correct)

Chapter 10
True or False - Free-in-the-mail premiums are usually small gifts, such as toys in cereal boxes (FALSE) (they are gifts individuals recieve for purchasing products.

Which of these is NOT a problem associated with contests and sweepstakes?
a)costs
b)clutter
c)consumer indifference
d)ad ideas (correct)

Video
True or False - The idea of finding identity in joining a brand was prominent throughout the video. (TRUE)

Blog 8 - The Persuaders

I think that once Americans find a product or brand that they like, they tend to stick with that brand. This is mainly because of the average person's distaste for change. The idea of finding identity in joining a brand sort of signifies loyalty and acceptance with other Americans that also enjoy the same product. As for the common elements, I think that most strategies include reseraching the emotional attachment people have to certain products,and trying to figure out new ways to catch American's attention. I'm not sure how far the techniques of persuasion will go. I think that advertisers and marketers are going to try and think of ways to undermind and blindside consumers into something. However, I think that is already happening, with scams and such. In the end, advertisers will always think of new inovative ways to get their products noticed.

Four Test Questions

What are the three types of BRB Sales?
- Straight Re-Buy
- Modified Re-Buy
- New Task


With are three types of customers to study?
- Current compmay customers
- The competition's customers
- Potentional new customers

What is an advertising management program?
- It is the process of preparing and integrating a company's advertising efforts with the overall IMC message.

What are types of Advertising Appeals?
- Fear
- Humor
- Sex
- Music
- Rationality
- Emotions
- Scarcity

Group G's Video

RAW Exhibits

The two RAW exhibits I saw were Groups K and A.

Group K had the beer can cemetery. I thought this was a very good idea. Most students here would do a double-take if they saw beer cans. I think it delivered the message properly to everyone that saw it. I wouldn't really change anything. The only thing the group had to do was talk to the people passing by, and they did.

Group A had the window display in the student center. I thought they did a good job, but I think most students just passed by the display, without taking a look at what it was about. When the group was there talking, it was a little better. To make it better, I would have made more than one display. Or just to a different location, so that they had more exposure.

I think that doing activities like our class has done, is a great idea to get the word out about RAW and Binge Drinking. Without it, I think the campus would not be nearly as knowledgeable about it.

3 Possible Test Questions

What are two major marketing trends?
a. managing and tasking
b. accountability and change in tasks
c. creativity and processing
d. encoding and maximizing

An iconoclastic name is?
a. caputuring the essence of the brand.
b. reconizable by words.
c. not reflecting the company's goods.
d. stating what the company does.

Labels must?
a. meet legal requirements.
b. be attractive to catch the consumer's attention.
c. use tactics to make the product a better buy.
d. all of the above.