Test 3 Questions

Chapter 8
True or False - A media stategy is the process of analyzing and choosing media for an advertising and promotions campaign. (TRUE)

Reach is:
a) the average number of times an individual is exposed to a particular ad
b) the number of people exposed to a media vehicle (correct)
c) a message of the impact or intensity of a media plan.

Chapter 9
True or False - CMA stands for cooperative marketing agreement. (FALSE) (it's merchandising)

A point-of-purchase ad is:
a) when the retailer pays the cost of shipping for a truckload of goods with a discounted price.
b) the final type of trade incentive.
c) the more common vendor support program
d) any form of a special display that advertises merchandise. (correct)

Chapter 10
True or False - Free-in-the-mail premiums are usually small gifts, such as toys in cereal boxes (FALSE) (they are gifts individuals recieve for purchasing products.

Which of these is NOT a problem associated with contests and sweepstakes?
a)costs
b)clutter
c)consumer indifference
d)ad ideas (correct)

Video
True or False - The idea of finding identity in joining a brand was prominent throughout the video. (TRUE)