Mall Store

I visited the Gap in the University Mall. I never really find anything I like in that store, so I rarely visit it.
The store has really bright lighting, large displays of clothing, and hardly any decorations. The salespeople obviously weren't on commission; they stayed back by the cashiers and didn't come up to the front to welcome me to the store or offer to help me find anything. There were several areas that had items on sale. There wasn't a specific spot for sales only.
I suppose I would go back, if only to check out their sale items. I'm still not a huge fan of the store though.

Test 3 Questions

Chapter 8
True or False - A media stategy is the process of analyzing and choosing media for an advertising and promotions campaign. (TRUE)

Reach is:
a) the average number of times an individual is exposed to a particular ad
b) the number of people exposed to a media vehicle (correct)
c) a message of the impact or intensity of a media plan.

Chapter 9
True or False - CMA stands for cooperative marketing agreement. (FALSE) (it's merchandising)

A point-of-purchase ad is:
a) when the retailer pays the cost of shipping for a truckload of goods with a discounted price.
b) the final type of trade incentive.
c) the more common vendor support program
d) any form of a special display that advertises merchandise. (correct)

Chapter 10
True or False - Free-in-the-mail premiums are usually small gifts, such as toys in cereal boxes (FALSE) (they are gifts individuals recieve for purchasing products.

Which of these is NOT a problem associated with contests and sweepstakes?
a)costs
b)clutter
c)consumer indifference
d)ad ideas (correct)

Video
True or False - The idea of finding identity in joining a brand was prominent throughout the video. (TRUE)